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This role focuses on enhancing marketing performance amidst increasing complexity and resource constraints. You will leverage deep functional and technical expertise to accelerate time-to-market and operational efficiencies through data and technology, next-generation content services, and digital marketing solutions.

Key responsibilities include driving marketing performance with deep functional and technical expertise, accelerating time-to-market, and improving operating efficiencies at scale.

This role specifically involves digital marketing ads and promotion creation design, requiring the ability to design, implement, develop, and manage Salesforce Marketing Cloud (SFMC). You will utilize SFMC, a CRM platform for managing marketing relationships and campaigns, to create integrated solutions for customer journey management, email, mobile, social, web personalization, advertising, content creation, and data analysis. Custom scripting languages will be employed for personalizing landing pages, creating applications, and constructing cross-channel templates.

We are seeking professionals with in-depth knowledge of Salesforce Marketing Cloud functionalities, including Email Studio, Mobile Studio, Automation Studio, and Journey Builder. Proficiency in SQL and AMPscript for data segmentation and dynamic content creation within SFMC is essential.

Strong skills are required in configuring and customizing SFMC components such as data extensions, email templates, and automations. A solid understanding of email marketing best practices, including deliverability, segmentation, personalization, and A/B testing, is crucial. Excellent problem-solving abilities and the capacity to troubleshoot effectively are also expected.