Join Accenture as a Custom Software Engineering Analyst and help navigate the complexities of modern marketing with diminishing resources. You will drive marketing performance through deep functional and technical expertise, accelerating time-to-market and enhancing operational efficiencies at scale.

This role involves leveraging Data and Technology, Next Generation Content Services, Digital Marketing Services, Customer Engagement, and Media Growth Services. As part of the Marketing Operations team, you'll manage and optimize marketing processes and systems, including campaign execution, data analysis, and budget management, with a focus on improving marketing efficiency and effectiveness.

Success in this position requires strong analytical skills, meticulous attention to detail, and proficiency in marketing technologies. You will be instrumental in ensuring that marketing strategies are implemented smoothly and deliver measurable results, ultimately contributing to business solutions that enhance marketing response rates and revenues.

Collaborate with stakeholders to define campaign objectives and gather requirements, identifying potential risks before development begins.

Design and develop responsive HTML email templates, optimizing them for various email clients and devices, ensuring compatibility across desktop and mobile platforms.

Implement dynamic content and personalized elements using languages like AMPscript or SSJS to create engaging and personalized email experiences.

Conduct comprehensive testing to verify email rendering across different clients and devices, ensuring consistent display and functionality.

Stay abreast of email design best practices, industry trends, and email marketing standards to craft visually compelling and effective campaigns.

Troubleshoot and resolve any HTML/CSS-related issues that arise during email campaign development or execution.

Effectively utilize ticketing/request management tools, accurately recording updates and timestamps for a seamless campaign experience.

Adhere strictly to Desktop Procedures (DTPs), Standard Operating Procedures (SOPs), and relevant checklists to execute tasks efficiently.

Complete all required reports accurately to provide precise data to clients and leadership.

A solid foundation in HTML5 and CSS3 is essential, with hands-on experience in coding responsive email templates that render consistently across diverse email clients and devices.

Demonstrate a strong understanding of email design principles, user experience (UX) considerations, and best practices for email deliverability.

Possess proven experience in testing emails across various devices and clients to effectively identify and resolve rendering issues.

Exhibit exceptional attention to detail, ensuring accuracy and consistency in all coding and email rendering aspects.

Candidates with an ERP certification or specific certifications like Marketo Certified Practitioner are preferred, though not mandatory.

Familiarity with marketing automation platforms such as Marketo, Braze, and Adobe Experience Cloud Builder is required, including proficiency with Content Builder, Data Extensions, and AMPscript for personalization.

Knowledge of JavaScript and AMPscript is crucial for advanced dynamic content personalization and email interactivity.

Experience with email automation tools and processes, including journey-based emails and triggered campaigns, is expected.

Basic graphic design skills are beneficial for creating visual elements for email templates.

An understanding of SQL queries is necessary for data manipulation and analysis.

Experience in setting up and analyzing A/B tests to optimize campaign performance is valued.

Awareness of email accessibility best practices is important for creating inclusive and compliant emails.