Accenture seeks a Custom Software Engineering Analyst with 3-5 years of experience to join our team in Mumbai. This full-time role focuses on enhancing marketing operations through technical expertise and automation. You will be instrumental in balancing marketing complexity with resource efficiency, driving performance through deep functional and technical knowledge.

Our goal is to accelerate time-to-market and operational efficiencies at scale, leveraging data, technology, and content services. In this Marketing Operations role, you will manage and optimize marketing processes and systems, including campaign execution, data analysis, and budget management to improve overall marketing effectiveness and deliver measurable results.

We are looking for individuals with strong analytical skills, meticulous attention to detail, and proficiency in marketing technologies to ensure smooth implementation of marketing strategies. This role is key to driving marketing response rates and revenue through personalized customer communication and timely delivery of marketing offers.

Design and develop responsive HTML email templates optimized for various email clients and devices. Implement dynamic content and personalization using AMPscript or SSJS for engaging email experiences. Conduct thorough testing to ensure consistent email rendering across all platforms. Stay current with email design best practices and industry trends to create impactful campaigns. Identify and resolve HTML/CSS issues during development and execution. Accurately manage ticketing/request systems, record updates, and adhere to Standard Operating Procedures (SOPs).

Collaborate with Project Managers and marketing stakeholders to understand campaign objectives and requirements, identifying potential risks. Work closely with creative teams for seamless integration of visual elements into HTML templates. Understand and utilize ticketing/request management tools for efficient workflow. Ensure all required reports are completed accurately for client and leadership.

Contribute to the overall marketing strategy by executing, monitoring, and measuring marketing processes through technology to boost productivity and repeatability. Support business solutions aimed at improving marketing response rates and revenues via personalized customer communication strategies.

Candidates must possess strong proficiency in HTML5 and CSS3, with hands-on experience in coding responsive HTML email templates. A solid understanding of email design principles, user experience (UX), and deliverability best practices is essential. Experience in testing emails across diverse devices and clients to resolve rendering issues is required.

We are looking for individuals with meticulous attention to detail to ensure accuracy in coding and email rendering. Familiarity with marketing automation platforms like Marketo, Braze, or Adobe Builder, including Content Builder, Data Extensions, and AMPscript for personalization, is highly preferred.

Knowledge of JavaScript and AMPscript for advanced personalization, email automation tools, graphic design basics, SQL for data management, and experience with A/B testing are beneficial. Awareness of email accessibility best practices is also valued. While Marketo Certified Practitioner is preferred, it is not mandatory.