Join Accenture as a Custom Software Engineering Analyst and play a key role in enhancing marketing operations. This position focuses on leveraging technology and data to improve marketing performance, accelerate time-to-market, and boost operational efficiencies.

Accenture is a premier global professional services firm renowned for its expertise in digital, cloud, and security solutions. We empower clients across over 40 industries with strategy, consulting, technology, and operations services, amplified by our extensive network of advanced technology and intelligent operations centers.

Our commitment is to harness the power of change, creating shared success for our clients, people, shareholders, partners, and communities worldwide. Discover more at www.accenture.com.

Drive marketing performance by managing and optimizing intricate marketing processes and systems. Responsibilities include campaign execution, in-depth data analysis, and meticulous budget management to enhance overall marketing efficiency and effectiveness.

Execute, monitor, and measure marketing processes through innovative technology solutions designed to significantly increase productivity and repeatability. This involves developing business solutions that assist in improving marketing response rates and revenues by managing personalized customer communication strategies and delivering timely marketing offers.

Key duties include collaborating with stakeholders to gather campaign requirements, designing and developing responsive HTML email templates, and implementing dynamic content and personalization using languages like AMPscript or SSJS. Thorough testing of email builds across various clients and devices is crucial. You'll also troubleshoot and resolve HTML/CSS-related issues, maintain data hygiene, and adhere strictly to Desktop Procedures (DTPs) and Standard Operating Procedures (SOPs).

We are seeking candidates with a strong foundation in marketing technology and a keen eye for detail. Essential qualifications include proficiency in HTML5 and CSS3 for coding responsive email templates that ensure consistent rendering across diverse email clients and devices.

Possess a solid understanding of email design principles, user experience (UX) considerations, and best practices for email deliverability. Experience in testing emails across multiple devices and clients to identify and resolve rendering issues is vital.

While not mandatory, a Marketo certified Practitioner certification is preferred. Familiarity with marketing automation platforms such as Marketo, Braze, and Adobe builder, including Content Builder, Data Extensions, and AMPscript for personalization, is highly beneficial. Basic graphic design skills and an understanding of SQL queries are also advantageous.