Accenture is a global professional services firm at the forefront of digital, cloud, and security solutions. With extensive experience across over 40 industries, we provide strategy, consulting, technology, and operations services, augmented by Accenture Song. Our global network of advanced technology and intelligent operations centers is powered by 784,000 professionals dedicated to innovation. We are committed to leveraging change to create value and foster shared success for our clients, employees, stakeholders, partners, and communities.

This role focuses on navigating the complexities of modern marketing while optimizing resources. You will drive marketing performance through deep functional and technical expertise, enhancing efficiency and accelerating time-to-market. Key areas include Data and Technology, Next Generation Content Services, Digital Marketing Services, Customer Engagement, and Media Growth Services. As a Marketing Operations specialist, your responsibilities will encompass managing and refining marketing processes and systems, including campaign execution, data analysis, and budget oversight, to ensure marketing strategies are effectively implemented and yield measurable outcomes.

Collaborate with project managers and marketing stakeholders to thoroughly understand campaign objectives and requirements, seeking clarification and identifying potential risks.

Work closely with creative teams to ensure the seamless integration of visual assets into HTML email templates.

Design and develop responsive HTML email templates, optimized for various email clients and devices, transforming PSDs into functional and visually appealing emails.

Implement dynamic content and personalized elements using languages like AMPscript or SSJS for engaging and tailored email experiences.

Conduct comprehensive testing across diverse email clients and devices to guarantee consistent rendering and functionality.

Adhere to the latest email design best practices, industry trends, and marketing standards to produce compelling and effective campaigns.

Proactively identify and resolve HTML/CSS-related issues encountered during email campaign development and execution.

Utilize ticketing/request management tools effectively, accurately recording updates and data points for a smooth campaign experience for all stakeholders.

Follow all Desktop Procedures (DTPs) and Standard Operating Procedures (SOPs), along with relevant checklists and documentation, to perform all assigned tasks.

Complete all required reports accurately to provide precise metrics to clients and leadership.

Demonstrate proficiency in HTML5 and CSS3, with strong hands-on experience in coding responsive HTML email templates that render consistently across various email clients and devices.

Possess a solid understanding of email design principles, user experience (UX) considerations, and best practices for email deliverability.

Have experience in testing emails across different devices and clients to identify and resolve rendering issues effectively.

Exhibit a keen eye for detail to ensure accuracy and consistency in coding and email rendering.

Familiarity with marketing automation platforms such as Braze, Eloqua, or Adobe Campaign, including proficiency with their builders, Content Builder, Data Extensions, and AMPscript for personalization.

Knowledge of JavaScript and AMPscript is required to enable advanced dynamic content personalization and interactivity within emails.

Experience with email automation tools and processes, including journey-based emails and triggered campaigns.

Possess basic graphic design skills to assist in creating visual elements for email templates.

Understanding of SQL queries for data manipulation.

Experience in setting up and analyzing A/B tests to optimize email campaign performance.

Awareness of email accessibility best practices to ensure inclusive and compliant email communications.