Join Accenture as a Custom Software Engineering Analyst and leverage your expertise in marketing operations and Salesforce Marketing Cloud to drive digital marketing strategies. This role involves designing, developing, and managing complex marketing campaigns, ensuring optimal customer engagement and performance.

Accenture is a global leader in professional services, offering cutting-edge digital, cloud, and security solutions across diverse industries. Our 784,000 professionals worldwide empower clients with technology and human ingenuity, fostering transformative change and shared success.

You will be instrumental in navigating complex marketing landscapes and optimizing resource allocation. This includes enhancing marketing performance through deep functional and technical insights, accelerating time-to-market, and scaling operational efficiencies via data, technology, next-generation content services, digital marketing, customer engagement, and media growth services.

Key duties involve designing and implementing Salesforce Marketing Cloud solutions, creating and managing marketing relationships and campaigns, and developing personalized customer journeys across various channels. Expertise in custom scripting languages for landing page personalization and cross-channel template construction is essential.

We are seeking candidates with profound knowledge of Salesforce Marketing Cloud, including its core studios and builders, and proficiency in SQL and AMPscript for advanced data segmentation and dynamic content. A strong understanding of email marketing best practices, coupled with excellent problem-solving and troubleshooting abilities, is crucial.

This role requires experience in configuring and customizing SFMC components, a deep grasp of best practices in deliverability, segmentation, personalization, and A/B testing. Collaboration with project managers and stakeholders to define campaign objectives and requirements is a core aspect of the position.