Join Accenture as a Custom Software Engineering Analyst and help navigate the complexities of modern marketing. This role focuses on driving marketing performance through deep technical expertise, accelerating efficiency with data and technology. You will be instrumental in delivering next-generation content services, digital marketing solutions, and enhancing customer engagement.

This position involves managing and optimizing marketing processes and systems. Key responsibilities include executing campaigns, analyzing data, and managing budgets to ensure marketing strategies are implemented smoothly and achieve measurable results. The role demands strong analytical capabilities, meticulous attention to detail, and a solid understanding of marketing technologies.

Engage with stakeholders to gather campaign requirements and clarify objectives, proactively identifying potential risks. Assist in executing campaign strategies, including audience segmentation and content development.

Configure Eloqua and CDP platforms to create offers, workflows, email templates, landing pages, and automated journeys. Support campaign execution by setting up and managing email, SMS, direct mail, social, and other marketing broadcasts.

Monitor campaign performance, conduct A/B testing for optimization, and troubleshoot technical issues. Maintain accurate records in ticketing systems and adhere to Standard Operating Procedures to ensure seamless campaign delivery and accurate reporting to clients and leadership.

A Bachelor's degree in a relevant field is required, with 3 to 5 years of experience in marketing operations. Candidates must possess in-depth knowledge of Eloqua, along with proficiency in SQL and Javascript. A strong understanding of database concepts and email marketing best practices, including deliverability and segmentation, is essential.

Exceptional problem-solving skills are needed to address technical challenges related to Eloqua and campaign execution. Excellent communication and collaboration abilities are crucial for working with cross-functional teams. Familiarity with HTML, CSS, and campaign reporting is also required. Exposure to API integration and marketing automation best practices is beneficial.