Accenture, a global professional services leader, offers digital, cloud, and security expertise across over 40 industries. Our extensive experience and specialized skills empower us to deliver Strategy and Consulting, Technology and Operations services, and Accenture Song. With a vast network of Advanced Technology and Intelligent Operations centers, our 784,000 professionals drive innovation and value for clients in more than 120 countries, embracing change to create shared success.

This role focuses on navigating increased marketing complexity with leaner resources. You will enhance marketing performance through deep functional and technical expertise. The objective is to accelerate time-to-market and achieve operational efficiencies at scale, leveraging Data and Technology, Next Generation Content Services, Digital Marketing Services & Customer Engagement, and Media Growth Services.

In Marketing Operations, key responsibilities involve managing and optimizing marketing processes and systems. This includes campaign execution, data analysis, and budget management, all aimed at boosting marketing efficiency and effectiveness. The position demands strong analytical acumen, meticulous attention to detail, and a solid understanding of marketing technologies to ensure smooth implementation of marketing strategies and measurable outcomes. You will develop business solutions to improve marketing response rates and revenues by managing personalized customer communication strategies and delivering timely marketing offers. Executing, monitoring, and measuring marketing processes through technology will be essential for increasing productivity and repeatability.

- Collaborate with Project Managers and marketing stakeholders to define campaign objectives and requirements, meticulously reviewing briefs and proactively highlighting potential risks. - Partner with creative teams to ensure the seamless integration of visual assets into HTML email templates. - Design and develop responsive HTML email templates from PSDs, ensuring optimal rendering across diverse email clients and devices. - Implement dynamic content and personalization using languages like AMPscript or SSJS for engaging email experiences. - Conduct comprehensive testing to verify email rendering and functionality across various clients and devices. - Stay abreast of email design best practices, industry trends, and email marketing standards to create impactful campaigns. - Troubleshoot and resolve any HTML/CSS-related issues during email campaign development and execution. - Fully utilize ticketing/request management tools to accurately record updates and provide a seamless campaign experience. - Adhere to all Desktop Procedures (DTPs), Standard Operating Procedures (SOPs), and relevant process documents. - Complete all required reports accurately for client and leadership reporting.

The ideal candidate will possess a Graduate-level education. While not mandatory, a Marketo Certified Practitioner certification is preferred.

Essential technical proficiencies include: - Marketing Automation platform knowledge (e.g., Marketo, Braze, Adobe builder) with experience in Content Builder, Data Extensions, and AMPscript for personalization. - JavaScript and AMPscript for advanced dynamic content personalization and email interactivity. - Familiarity with email automation tools and processes, including journey-based and triggered campaigns. - Basic graphic design skills for creating visual elements for email templates. - Understanding of SQL queries for data manipulation. - Experience in setting up and analyzing A/B tests for campaign optimization. - Awareness of email accessibility best practices.

Key skills required are: - Proficiency in HTML5 and CSS3 for coding responsive email templates. - Deep understanding of email design principles, user experience (UX), and deliverability best practices. - Proven experience in testing and troubleshooting emails across various environments. - Exceptional attention to detail to ensure accuracy and consistency.