Join Accenture as a Custom Software Engineering Analyst and leverage your technical expertise to navigate complex marketing landscapes. This role focuses on driving marketing performance through innovative data and technology solutions, enhancing operational efficiencies, and accelerating time-to-market for our clients.

Accenture is a global leader in professional services, renowned for its capabilities in digital, cloud, and security. With unparalleled experience across diverse industries, we offer a comprehensive suite of Strategy and Consulting, Technology, and Operations services, supported by a vast network of advanced technology and intelligent operations centers. Our global team of 784,000 professionals fosters ingenuity and technology to deliver exceptional value to clients in over 120 countries, embracing change to create shared success.

Develop and execute audience segmentation queries using SQL on client-specific tools or CDP platforms, translating business requirements into actionable logic.

Collaborate with stakeholders to understand campaign objectives, gather requirements, and provide guidance on leveraging marketing automation capabilities like Marketo.

Set up, execute, and monitor marketing programs, including nurture streams and lead scoring models, ensuring accurate targeting and audience segmentation.

Conduct thorough testing to resolve rendering issues across various devices and clients, and troubleshoot technical challenges related to campaign execution and data hygiene.

Adhere to Standard Operating Procedures (SOPs) and Service Level Agreements (SLAs), maintaining detailed documentation and reporting for clients and leadership.

A strong foundation in SQL for audience segmentation and data analysis is essential. Proficiency in marketing automation tools, particularly Marketo, is required for campaign configuration and customization.

Candidates should possess excellent problem-solving skills, with the ability to troubleshoot technical issues effectively. Strong communication and collaboration abilities are crucial for working with cross-functional teams and stakeholders.

A keen eye for detail is necessary to manage multiple campaigns concurrently, ensuring accuracy in coding and email rendering. Experience in testing emails across different platforms and clients to resolve rendering issues is expected.