As a Custom Software Engineering Analyst, you will be instrumental in managing and optimizing marketing processes and systems. This role focuses on driving marketing performance through deep functional and technical expertise, accelerating time-to-market, and enhancing operating efficiencies at scale. You will leverage data, technology, and next-generation content services to deliver impactful digital marketing solutions and customer engagement strategies.

Your contributions will be vital in managing personalized customer communication strategies and delivering timely marketing offers to boost response rates and revenues. The goal is to ensure marketing strategies are implemented seamlessly and achieve measurable results, requiring strong analytical skills and a keen eye for detail.

Key responsibilities include collaborating with project managers and marketing stakeholders to define campaign objectives and gather requirements, meticulously reviewing briefs, and seeking clarification. You will also work closely with creative teams to integrate visual elements into HTML templates.

Develop and optimize HTML email templates for various email clients, ensuring responsiveness and compatibility across devices. Implement dynamic content and personalization using languages like AMPscript or SSJS to create engaging user experiences. Conduct thorough testing to ensure consistent email rendering and functionality across different platforms. Stay updated on email design best practices and industry trends to craft visually compelling campaigns.

Troubleshoot and resolve HTML/CSS-related issues during campaign development and execution. Meticulously manage ticketing and request systems, accurately recording updates and timestamps for a seamless stakeholder experience. Adhere strictly to Desktop Procedures (DTPs) and Standard Operating Procedures (SOPs) for all tasks, and complete required reports to provide accurate numbers to clients and leadership.

We are seeking individuals with a strong foundation in Marketing Operations, specializing in Marketing Automation and Technology Execution. A graduate degree is required.

Essential skills include proficiency in HTML5 and CSS3 for coding responsive email templates, along with a solid understanding of email design principles, user experience, and deliverability best practices. Experience in testing and troubleshooting email rendering issues across various clients and devices is crucial. A keen attention to detail is vital for ensuring accuracy and consistency in coding and email display.

Familiarity with marketing automation platforms like Marketo, Braze, or Adobe is beneficial. Knowledge of JavaScript and AMPscript is important for advanced personalization. Experience with email automation tools, A/B testing, and an understanding of SQL queries for data management are highly valued. Basic graphic design skills and awareness of email accessibility best practices are also advantageous.