Accenture seeks a Custom Software Engineering Analyst to drive marketing performance through deep functional and technical expertise. This role involves accelerating time-to-market and operating efficiencies at scale using Data and Technology, Next Generation Content Services, Digital Marketing Services & Customer Engagement, and Media Growth Services. The Marketing Operations profile focuses on managing and optimizing marketing processes and systems, including campaign execution, data analysis, and budget management, to enhance marketing efficiency and effectiveness.

The objective is to ensure seamless implementation of marketing strategies and deliver measurable results. The position demands strong analytical skills, meticulous attention to detail, and a solid understanding of marketing technologies. Key responsibilities span the entire lifecycle of a marketing campaign, from planning and execution to tracking and analysis.

This role is ideal for individuals aiming to balance increased marketing complexity with resource limitations, leveraging data and technology to achieve substantial improvements in marketing operations.

Key responsibilities include collaborating with stakeholders to gather campaign requirements and identify potential risks. You will assist in executing campaign strategies, including audience segmentation and journey mapping, while providing guidance on leveraging Eloqua and CDP capabilities effectively.

Develop and configure campaign elements such as offers, workflows, mail templates, landing pages, and automations. Manage automated customer journeys, including welcome series, nurture campaigns, and triggered communications.

Execute email, SMS, direct mail, and social marketing broadcasts or journey-based campaigns via Eloqua and CDP platforms. Create landing pages, ensure accurate audience targeting, and monitor campaign performance, providing regular reports and analysis. Conduct A/B testing for optimization and troubleshoot technical issues.

Accurately record updates in ticketing/request management tools and adhere to all Desktop Procedures (DTPs)/Standard Operating Procedures (SOPs). Complete all required reports to ensure accurate reporting of numbers to both client and leadership.

We are looking for candidates with in-depth knowledge of Eloqua, along with proficiency in SQL and Javascript. A strong understanding of database concepts and their application in campaign management is essential.

Expertise in email marketing best practices, including deliverability, segmentation, personalization, and A/B testing, is required. Candidates should possess strong problem-solving skills to troubleshoot technical issues related to Eloqua and campaign execution, alongside excellent communication and collaboration abilities for cross-functional teamwork.

Candidates must demonstrate meticulous attention to detail and the capacity to manage multiple campaigns simultaneously in a fast-paced environment. Familiarity with HTML and CSS for email template customization is necessary. Experience in campaign reporting and analysis, including tracking KPIs and providing actionable insights, is also crucial.

Exposure to API integration and knowledge of Marketing Automation best practices are advantageous. An Eloqua certification is considered a plus. The role requires 2-5 years of relevant experience and an "Any Graduation" qualification.