Join Accenture as a Custom Software Engineering Analyst, a role focused on enhancing digital marketing strategies and operations. This position leverages deep functional and technical expertise to accelerate time-to-market and optimize operating efficiencies through advanced data and technology solutions. You will play a key part in managing marketing complexity and maximizing marketing resources.

Your responsibilities will include designing, implementing, developing, and managing Salesforce Marketing Cloud, a powerful CRM platform for customer journey management, email, mobile, social, and web personalization. You will utilize custom scripting languages for landing page personalization and cross-channel template construction. The role involves analyzing and solving lower-complexity problems, with day-to-day interactions primarily with peers. You may have limited exposure to clients or Accenture management, and will receive moderate instruction on daily tasks, with detailed guidance on new assignments. As an individual contributor, your decisions will impact your own work and potentially that of others within a focused scope.

We are seeking individuals with in-depth knowledge of Marketo and SQL functionalities, including proficiency in configuration and customization. A strong understanding of email marketing best practices, such as deliverability, segmentation, and personalization, is essential. You should possess strong problem-solving skills, experience coding responsive HTML email templates, and exposure to API integration. Familiarity with campaign reporting, analysis, basic graphic design, and A/B testing for campaign optimization is also required. Awareness of email accessibility best practices is beneficial. This role requires 3 to 5 years of experience and a graduate degree.