Join Accenture as a Custom Software Engineering Analyst to drive marketing innovation. This role focuses on leveraging digital marketing expertise to enhance campaign performance and operational efficiency at scale.

Accenture is a global leader in digital, cloud, and security services, offering unparalleled experience across numerous industries. Our 784,000 professionals deliver cutting-edge solutions powered by advanced technology and intelligent operations, serving clients in over 120 countries.

We are seeking individuals skilled in Digital Marketing Ads and Promotion creation design, with a specific emphasis on developing, implementing, and managing Salesforce Marketing Cloud. This platform is crucial for building and nurturing customer relationships and campaigns through integrated solutions for customer journey management, email, mobile, social, web personalization, advertising, and content management.

Key responsibilities include collaborating with project managers and marketing stakeholders to understand campaign objectives, assist in executing strategies like audience segmentation and content creation, and provide guidance on maximizing SFMC capabilities.

You will configure and customize SFMC components, build and maintain data extensions, and create automated journeys. The role involves setting up and executing various marketing campaigns using SFMC tools, including creating Cloud pages as per requirements.

Additionally, you will ensure accurate audience targeting, monitor campaign performance with regular reporting, conduct A/B testing for optimization, and troubleshoot technical issues. Designing responsive HTML email templates and implementing dynamic content with personalization languages are also core duties, all while adhering to established procedures.

We are looking for candidates with in-depth expertise in Salesforce Marketing Cloud, including proficiency in Email Studio, Mobile Studio, Automation Studio, and Journey Builder. A strong understanding of SQL and AMPscript for data segmentation and dynamic content is essential.

Candidates should be adept at configuring and customizing SFMC components and possess a solid grasp of email marketing best practices, including deliverability, segmentation, and A/B testing. Excellent problem-solving and troubleshooting skills are required to effectively manage campaign execution and resolve technical challenges.