Custom Software Engineering Analyst
Accenture
Accenture
Join Accenture as a Custom Software Engineering Analyst and contribute to transforming marketing operations. This role focuses on enhancing marketing performance through deep functional and technical expertise, driving efficiency, and accelerating time-to-market with data and technology solutions. You will be instrumental in managing and optimizing marketing processes and systems, including campaign execution, data analysis, and budget oversight, ultimately improving marketing effectiveness and delivering measurable results.
This position offers the opportunity to work on business solutions that boost marketing response rates and revenues by managing personalized customer communication strategies. You'll execute, monitor, and measure marketing processes, leveraging technology to enhance productivity and repeatability. Accenture is a global leader in digital, cloud, and security services, committed to creating value and shared success for clients worldwide.
Key responsibilities include collaborating with stakeholders on campaign objectives and requirements, ensuring seamless integration of visual elements into HTML templates. You will design and develop responsive HTML email templates optimized for various email clients, implementing dynamic content and personalization using AMPscript or SSJS.
Thorough testing of email rendering across different clients and devices is crucial. You will also troubleshoot and resolve HTML/CSS issues, stay updated on email design best practices, and maintain data hygiene through ticketing/request management tools. Adhering to Desktop Procedures (DTPs)/Standard Operating Procedures (SOPs) and completing accurate reports are essential for a seamless campaign experience and reliable reporting to clients and leadership.
We are seeking individuals with a Graduate degree and 3 to 5 years of experience in Marketing Operations. Essential skills include proficiency in HTML5 and CSS3 for responsive email template development, a strong understanding of email design principles, user experience, and deliverability best practices.
Candidates should have experience in testing and troubleshooting emails across various devices and clients, coupled with a keen attention to detail. Familiarity with marketing automation platforms like Marketo, Braze, or Adobe Builder is highly preferred, along with knowledge of JavaScript and AMPscript for personalization. Understanding of SQL for data management and experience with A/B testing are also key. While a Marketo Certified Practitioner certification is advantageous, it is not mandatory.
Accenture
IT Consulting