Join Accenture as a Custom Software Engineering Analyst, a role focused on enhancing marketing performance through deep functional and technical expertise. This position plays a crucial part in accelerating time-to-market and optimizing operating efficiencies at scale, leveraging data, technology, and next-generation content services. You will be instrumental in driving marketing success by managing complex campaigns and resources effectively.

This role involves managing and refining marketing processes and systems, encompassing campaign execution, data analysis, and budget oversight. The primary objective is to boost marketing efficiency and effectiveness, requiring strong analytical capabilities, meticulous attention to detail, and a solid understanding of marketing technologies. Ensuring the smooth implementation of marketing strategies and the delivery of measurable results is key.

Key responsibilities include the planning, execution, tracking, and analysis of direct marketing campaigns throughout their entire lifecycle. This involves collaborating with stakeholders to define campaign objectives and requirements, ensuring clear briefs and proactive risk identification.

You will configure and develop campaign elements such as offers, workflows, email templates, and landing pages. The role also involves setting up and executing campaigns across various channels like email, SMS, and social media, ensuring accurate audience segmentation and monitoring performance metrics.

Furthermore, you will conduct A/B testing for optimization, troubleshoot technical issues, and maintain work orchestration and data hygiene. Adhering to standard operating procedures and completing reports accurately for client and leadership updates are also essential duties.

We are seeking individuals with in-depth knowledge of Eloqua, coupled with proficiency in SQL and Javascript. A strong grasp of database concepts and their application in campaign management is essential.

Candidates should possess a solid understanding of email marketing best practices, including deliverability, segmentation, personalization, and A/B testing. Excellent problem-solving skills are required to troubleshoot technical issues related to Eloqua, CDP, and campaign execution.

Outstanding communication and collaboration skills are vital for working with cross-functional teams. A keen eye for detail is necessary to manage multiple campaigns simultaneously in a dynamic environment. Familiarity with HTML and CSS for email template customization is also beneficial.