Custom Software Engineering Analyst
Accenture
Accenture
Accenture, a global leader in digital, cloud, and security services, is seeking a Custom Software Engineering Analyst. This role is instrumental in navigating complex marketing landscapes and driving operational efficiencies through technology. You'll leverage deep functional and technical expertise to accelerate time-to-market for marketing initiatives, focusing on data, next-generation content services, digital marketing, and customer engagement.
This position requires a specific focus on designing and creating digital marketing ads and promotions. A key aspect involves understanding and applying markup languages to structure web content, ensuring information is presented effectively on web pages, including links, headings, paragraphs, and interactive elements.
As a Custom Software Engineering Analyst, you will be responsible for:
- Collaborating with project managers and marketing stakeholders to interpret campaign objectives and requirements from briefs. - Working with creative teams to seamlessly integrate visual assets into HTML email templates. - Developing and optimizing HTML email templates for various email clients and devices, ensuring responsiveness. - Implementing dynamic content and personalization using languages like AMPscript or SSJS to enhance user experience. - Conducting comprehensive testing across devices and clients to guarantee consistent rendering and functionality. - Staying current with email design best practices, industry trends, and deliverability standards. - Troubleshooting and resolving any HTML or CSS-related issues during campaign development. - Accurately documenting updates and data in request management tools for seamless campaign execution. - Adhering to all Desktop Procedures (DTPs) and Standard Operating Procedures (SOPs) for task completion.
We are looking for candidates with:
- Proficiency in HTML5 and CSS3, with hands-on experience in coding responsive HTML email templates. - Strong knowledge of email design principles, user experience (UX), and deliverability best practices. - Experience in testing and troubleshooting email rendering across diverse devices and clients. - Marketing Automation platform knowledge, including experience with SFMC and Adobe Builder (Content Builder, Data Extensions, AMPscript). - Familiarity with JavaScript and AMPscript for advanced dynamic content personalization. - Understanding of email automation tools and processes, such as journey-based emails and triggered campaigns. - Basic graphic design skills for creating visual elements in email templates. - Proficiency in SQL for data understanding. - Excellent attention to detail to ensure accuracy and consistency in code and rendering.
Accenture
Information Technology & Services