Join Accenture as a Custom Software Engineering Analyst and drive marketing performance through deep functional and technical expertise. This role focuses on accelerating time-to-market and operational efficiencies at scale using data and technology. You will manage and optimize marketing processes and systems, including campaign execution, data analysis, and budget management, to enhance marketing efficiency and effectiveness. A strong understanding of marketing technologies and analytical skills are essential for success in this role.

Your responsibilities will include campaign planning, requirements gathering, and collaborating with stakeholders to define campaign objectives. You will assist in executing marketing strategies, including audience segmentation and journey mapping, and leverage Adobe Campaign Classic capabilities. Key tasks involve configuring offers, workflows, mail templates, and landing pages. You will also set up and manage automated journeys, execute email and SMS campaigns, and ensure accurate audience targeting. Monitoring campaign performance, conducting A/B testing, and troubleshooting technical issues are also crucial aspects of this role.

We are seeking candidates with in-depth expertise in Adobe Campaign Classic, including knowledge of SQL and Javascript. Proficiency in database management concepts and understanding their application in campaign management is required. A strong grasp of email marketing best practices, robust problem-solving skills for technical troubleshooting, and excellent collaboration abilities are essential. Familiarity with API integration, marketing automation best practices, HTML, CSS, and experience in campaign reporting and analysis are also necessary.