Join Accenture as a Custom Software Engineering Analyst and help navigate the complexities of modern marketing. This role leverages deep functional and technical expertise to drive marketing performance, accelerate time-to-market, and enhance operational efficiency through data, technology, and innovative marketing services. You'll be instrumental in delivering impactful marketing campaigns and optimizing processes at scale.

Key responsibilities include planning, executing, and analyzing direct marketing campaigns across their entire lifecycle. You will configure offers, workflows, email templates, and landing pages, manage automated customer journeys, and execute campaigns using Eloqua and CDP platforms. Monitoring campaign performance, conducting A/B testing, and troubleshooting technical issues are also crucial. Maintaining data hygiene and adhering to standard operating procedures are vital for seamless campaign execution and accurate reporting.

We are seeking candidates with in-depth Eloqua expertise, along with proficiency in SQL and JavaScript. Strong database management understanding, knowledge of email marketing best practices, and excellent problem-solving skills are essential. The role demands exceptional communication and collaboration abilities to work effectively with cross-functional teams. A keen attention to detail is required to manage multiple campaigns concurrently in a fast-paced environment. Familiarity with API integration, marketing automation best practices, HTML/CSS, and campaign reporting/analysis is highly beneficial.