Join Accenture as a Custom Software Engineering Analyst and contribute to driving marketing performance through deep functional and technical expertise. This role focuses on enhancing marketing efficiency and effectiveness by managing and optimizing marketing processes and systems.

Your contributions will involve tasks such as campaign execution, data analysis, and budget management. You will play a crucial role in ensuring that marketing strategies are implemented seamlessly and deliver measurable results, spanning the entire campaign lifecycle from inception to evaluation.

We seek individuals with strong analytical skills, a keen attention to detail, and a solid understanding of marketing technologies to excel in this dynamic environment.

Collaborate with stakeholders to gather campaign requirements and clarify briefs, identifying potential risks. Assist in executing campaign strategies, including audience segmentation and journey mapping. Provide guidance on leveraging Eloqua and CDP capabilities for optimal campaign outcomes.

Develop and configure campaign elements such as offers, workflows, email templates, landing pages, and automated journeys. Execute email, SMS, direct mail, and social campaigns using Eloqua and CDP platforms.

Monitor campaign performance, conduct A/B testing, and troubleshoot technical issues. Maintain accurate records and adhere to all Standard Operating Procedures to ensure a seamless campaign experience.

A minimum of 3 to 5 years of experience is required, with a strong foundation in Marketing Operations and Campaign Management. Proficiency in Eloqua is essential, complemented by knowledge of SQL and Javascript. A solid understanding of database concepts and email marketing best practices is crucial.

Demonstrated problem-solving abilities and excellent communication and collaboration skills are necessary to work effectively with cross-functional teams. A sharp eye for detail is required to manage multiple campaigns simultaneously in a fast-paced setting.

Familiarity with API integration, marketing automation best practices, HTML/CSS for template customization, and campaign reporting/analysis is highly beneficial. While not mandatory, an Eloqua certification is a plus.