Accenture is a global professional services leader, driving innovation in digital, cloud, and security. With deep expertise across more than 40 industries, we provide Strategy and Consulting, Technology and Operations services, and Accenture Song. Our 784,000 professionals leverage technology and human ingenuity to serve clients in over 120 countries, transforming change into value for our clients, people, shareholders, partners, and communities.

This role focuses on enhancing marketing performance by managing complexity and optimizing resources. It involves leveraging data and technology to accelerate time-to-market and improve operational efficiencies.

The Marketing Operations function is key to managing and optimizing marketing processes and systems. Responsibilities include campaign execution, data analysis, and budget management to boost marketing effectiveness. Strong analytical skills, meticulous attention to detail, and proficiency in marketing technologies are essential for successful strategy implementation and measurable outcomes. This involves understanding markup symbols for web page display and document structure.

Collaborate with Project Managers and marketing stakeholders to grasp campaign objectives and requirements, thoroughly reviewing briefs and seeking clarifications to identify potential risks.

Design and develop responsive HTML email templates, optimized for various email clients and devices, ensuring consistent display and functionality across desktop and mobile.

Implement dynamic content and personalized elements using languages like AMPscript or SSJS for engaging and individualized email experiences.

Conduct comprehensive testing across different email clients and devices to ensure accurate rendering and seamless functionality.

Stay updated on email design best practices, industry trends, and marketing standards to create visually appealing and impactful campaigns.

Identify and resolve HTML/CSS issues encountered during email campaign development and execution.

Master the ticketing/request management tool, accurately logging updates and data points to ensure a smooth campaign experience for all stakeholders.

Adhere strictly to Desktop Procedures (DTPs) and Standard Operating Procedures (SOPs), including checklists and process documents, for all task execution.

Complete all required reports accurately to provide precise data to clients and leadership.

Demonstrate strong proficiency in HTML5 and CSS3, with hands-on experience in coding responsive HTML email templates that render consistently across diverse email clients and devices.

Possess a solid understanding of email design principles, user experience (UX) considerations, and best practices for email deliverability.

Have experience in testing emails across various devices and clients to effectively identify and resolve rendering issues.

Exhibit a keen eye for detail, ensuring accuracy and consistency in all coding and email rendering tasks.

Familiarity with marketing automation platforms such as Braze or Eloqua, including experience with their builders, data extensions, and AMPscript for personalization.

Knowledge of JavaScript and AMPscript is beneficial for advanced dynamic content personalization and interactivity within emails.

Experience with email automation tools and processes, including journey-based emails and triggered campaigns, is advantageous.

Basic graphic design skills to assist in creating visual elements for email templates are helpful.

Understanding of SQL queries for data manipulation is required.

Experience in setting up and analyzing A/B tests to optimize email campaign performance is expected.

Awareness of email accessibility best practices to ensure inclusive and compliant emails is necessary.