Emergent is revolutionizing software development with autonomous coding agents that transform plain-language intent into production-ready applications. Our AI-powered platform is already scaling globally, used by millions to build countless applications. We're a rapidly growing company, backed by leading venture capitalists and industry giants, and are on a mission to solve the complex challenges of AI-driven software creation, focusing on correctness, reliability, security, and scale.

We are seeking a driven Creative Lead to spearhead our performance marketing creative efforts. This role is crucial in connecting with our non-technical small business owner audience, inspiring them to adopt our innovative software solutions. Success in this position will be measured by the continuous generation of compelling new creatives that demonstrably improve paid return on investment. You will be instrumental in shaping our marketing playbook in a fast-paced, dynamic environment.

As the Creative Lead, you will be the driving force behind our paid social media creative strategy, initially focusing on Meta, and expanding to YouTube and TikTok. Your core responsibility is to translate customer insights into engaging angles, scripts, and hooks that resonate with the real-world problems faced by business owners. You will manage the end-to-end creative testing pipeline, making data-driven decisions on ad spend, optimization, and scaling, with a focus on customer acquisition cost and overall return.

You will lead and mentor a diverse team, including in-house writers, AI video editors, agencies, and external creators, ensuring high standards of both creative quality and execution speed. Leveraging AI tools, including our proprietary video agent, will be key to rapidly testing new concepts and identifying winning creatives for further human-led production. A critical aspect of this role involves dissecting the performance of our ads, as well as competitor campaigns, to develop and refine a reusable playbook for the entire team.

We are looking for a seasoned professional with 5 to 8 years of experience in performance creative or creative strategy within paid acquisition, demonstrated by managing substantial budgets. Prior experience with app, SaaS, or subscription-based services is highly preferred over direct-to-consumer backgrounds. A strong portfolio showcasing your performance ad creations, complete with detailed explanations of their performance metrics (spend, CPA, ROAS) and the rationale behind their success, is a mandatory requirement.

This role demands hands-on capability in crafting hooks and scripts, not just delegation. You should be adept at interpreting ad-level data, distinguishing between superficial engagement and genuine customer acquisition, and possess practical experience with AI creative tools, understanding their strengths and limitations. Proven experience in leading teams of writers, editors, or agencies is also essential for success in this position. Experience with US audiences, B2B products, SMB markets, or no-code/dev-tool products is considered an advantage.