Join a dynamic team at Capgemini as a Consumer & Shopper Insights Team Lead. This role offers an opportunity to shape your career within a collaborative global community, empowering you to reimagine what's possible with technology. You will partner with senior client stakeholders and Tower Leads to deliver high-quality consumer and shopper insights.

This position involves leading multidisciplinary efforts across various insight domains, including consumer typologies, demand spaces, journey mapping, research methodologies, and data analytics. The core of the role is to translate complex business questions into actionable, technology-enabled insight solutions that drive brand, category, innovation, and activation strategies across global teams.

Lead the day-to-day execution, governance, and quality assurance of consumer and shopper insight delivery. Translate business inquiries into rigorous research, analytics, and insight solutions. Ensure all outputs are actionable, compliant, and reusable, embedding consumer understanding into decision-making processes.

Key areas of focus include: - Developing consumer typologies and typing tools. - Analyzing consumer and shopper journeys, identifying drivers and pain points. - Managing primary (qualitative/quantitative) and secondary research. - Overseeing consumer trackers and brand health diagnostics. - Driving insight generation, trend identification, and opportunity scanning. - Ensuring data quality, governance, and management for insight platforms. - Providing shopper insights to support commercial activation and point-of-sale effectiveness. - Managing suppliers, SOWs, budgets, fieldwork, quality, and compliance.

A Bachelor's degree in Marketing, Business, Behavioural Science, Statistics, Economics, Psychology, Data Science, or a related field is required, with a postgraduate qualification being preferred.

A minimum of 12 years of experience in Consumer Insights, Shopper Insights, Market Research, Foresight, Behavioral Analytics, Data, or Consulting is essential.

Demonstrated success in leading multidisciplinary teams and managing complex, multi-market insight programs is crucial.

Strong experience across qualitative and quantitative research methodologies, continuous tracking, segmentation, journey analytics, and insight storytelling is expected.

Proven ability in managing research agencies, fieldwork, SOWs, budgets, and ensuring quality and compliance is necessary.

Experience in regulated consumer industries, particularly tobacco or NGP, is highly desirable.