Advance your career at EY within Brand Marketing and Communications as a Marketing Automation Senior Associate. This role is pivotal in executing end-to-end marketing campaigns, driving process improvements, and championing best practices. You will leverage your expertise in email marketing and digital tools, with a keen focus on data analytics and management.

Join a global team dedicated to building an exceptional experience and a better working world. EY offers a unique opportunity to grow your career with unparalleled scale, support, and an inclusive culture.

Execute complex Marketing Automation campaigns, from conception to completion. Provide hands-on support for email marketing initiatives and utilize various digital marketing platforms, with a strong emphasis on Marketo. Collaborate with internal and external stakeholders to gather necessary content, assets, and audience parameters for successful campaign deployment. Offer project support to MarTech team members across all project phases, including rigorous testing of use cases. Generate regular performance reports for key stakeholders, providing data-backed insights for campaign optimization. Contribute to process enhancements and educate users on effective campaign strategies. Standardize and document technical processes within internal systems for clarity and efficiency. Define and meticulously document functional and technical requirements for campaign development, deployment, management, tracking, and measurement. Serve as a brand advocate, ensuring all external campaigns and digital content align with EY's brand, business strategy, and compliance standards. Work collaboratively with stakeholders to achieve organizational objectives.

A university degree or college diploma in Digital Marketing or a related field is required. Demonstrated understanding of the digital marketing ecosystem and marketing automation principles. Proven experience in configuring marketing automation campaigns. Minimum of 5 years of overall experience, with at least 3 years specifically with Marketo. Ability to translate business requirements into effective technical solutions within a Marketing Automation platform. Strict adherence to data compliance policies, such as GDPR and CAN-SPAM, is mandatory. A deep understanding of customer journeys is essential for identifying potential risks and implementing robust security measures.