CBS-BMC-Marketing Services - Assistant Director-Marketing Program Manager-Global Audit BMC
EY
EY
Join EY, a global leader committed to shaping a better working world and building your future with confidence. We are seeking a dynamic Assistant Director, Marketing Program Manager for our Global Audit BMC team. This role is instrumental in bringing external and internal marketing and event programs to life, ensuring they align with EY’s business and marketing strategies.
You will transform business priorities into world-class execution, creating measurable global impact. This position demands a resilient and energetic team player with a deep understanding of multi-channel marketing and event program delivery in a complex organizational landscape. Collaboration is key, as you'll work closely within the BMC team and with client-serving subject matter experts.
Spearhead and oversee end-to-end campaign and event operations, from initial planning through to successful completion. This includes developing timelines, managing budgets, and coordinating efforts across various channels such as social media, digital platforms, events, print, and both hybrid and virtual experiences. Ensure brand compliance across all touchpoints and consolidate program performance data for continuous enhancement. Demonstrate exceptional stakeholder management skills throughout each initiative’s lifecycle.
Develop and execute comprehensive marketing plans to support key initiatives within the Global Audit program. Create and manage the production of marketing and communication materials for internal and external audiences, including digital content, presentations, and brochures. Monitor and report on campaign effectiveness, adjusting strategies as needed. Stay updated on industry trends and best practices to refine our approach. Manage and mentor junior team members, fostering a culture of continuous learning, and coordinate with external agencies and vendors.
A Bachelor’s degree in business administration, public relations, marketing, event management, communications, or a related field is preferred. You should possess 12-15 years of B2B marketing experience, ideally within professional services, with at least 10 years dedicated to end-to-end campaign and event management across multiple channels. Strong understanding of the audit industry's key drivers is highly advantageous.
Exceptional written and verbal communication skills are essential for creating compelling marketing materials. Proficiency in digital marketing, including SEO, social media, and content marketing, is required. Robust project management capabilities are necessary to handle multiple concurrent projects and meet demanding deadlines. We are looking for a creative thinker with a strategic mindset and strong problem-solving abilities, adept at using marketing analytics and familiar with marketing automation tools. Leadership experience and the ability to collaborate effectively in a global, matrixed environment are crucial.
EY Global Delivery Services ( EY GDS)
Advertising & Marketing