Join EY Global Delivery Services (GDS) as a Sr. Associate in Brand and Marketing, specializing in Thought Leadership Research and Insights. This role supports global marketing teams by providing in-depth analysis of social media and influencer programs. The primary focus is on evaluating campaign performance, extracting actionable insights, and refining strategies to boost engagement, ROI, and brand influence. You'll collaborate with diverse teams worldwide to champion data-driven decision-making and foster ongoing performance improvements.

This is an opportunity to build a remarkable career within EY's inclusive and global environment, contributing to a better working world for all.

Engage with stakeholders to grasp business needs and establish effective measurement frameworks and KPIs. Monitor, analyze, and report on social media and influencer campaign performance across various platforms. Translate complex data into clear, actionable insights and executive-ready reports, utilizing PowerPoint for compelling storytelling. Track and assess key performance metrics such as engagement, reach, conversions, and ROI. Develop data-informed optimization strategies to enhance campaign effectiveness and audience targeting. Create and maintain performance dashboards and reports using social media analytics tools. Conduct social listening and competitive benchmarking to identify emerging trends and opportunities. Provide data-backed insights and recommendations to stakeholders and cross-functional teams. Ensure the accuracy, consistency, and quality of all reporting and analytics deliverables. Collaborate closely with marketing, content, and influencer teams to align performance insights with overarching business objectives.

A strong analytical mindset with a proven ability to interpret data and derive meaningful insights. Demonstrated experience in marketing measurement, analytics, and reporting. Capability to synthesize large datasets into concise, narrative-driven presentations. Familiarity with social media metrics, KPIs, and benchmarking methodologies. Knowledge of digital marketing principles and performance tracking tools. Excellent attention to detail and a commitment to high accuracy in data analysis. Proficiency in stakeholder management and strong communication skills. Adaptability to agile environments and the ability to manage multiple priorities effectively. Hands-on experience with analytics dashboards and reporting tools is essential. Proven ability to analyze campaign performance and suggest optimization strategies. Experience working collaboratively with global and cross-functional teams is required. Ideally, possess experience in B2B marketing analytics or within the professional services sector. Exposure to influencer performance measurement and attribution models is beneficial. Familiarity with advanced analytics techniques, A/B testing, and campaign optimization is a plus. Experience in matrixed global organizations is advantageous.