Join EY as an Assistant Director in Brand and Marketing, focusing on Thought Leadership and Insights within Social Media. This role is pivotal in shaping how EY leaders engage with the market through insightful, reputation-building social media content. You will develop data-driven content strategies to position senior leaders as trusted advisors across key markets.

This position bridges social listening, insight generation, storytelling, and brand governance. You will transform market signals and EY's intellectual capital into compelling narratives for target audiences, ensuring brand integrity and reputation are maintained. As a trusted advisor to senior leaders, you'll guide their engagement across social and digital platforms, orchestrating initiatives with global, regional, and creative teams to achieve measurable impact.

Drive social listening and analyze industry trends, leader networks, and competitor activities to synthesize insights. Develop and execute social media and thought leadership strategies aligned with business objectives. Craft editorial narratives across themes and markets for brand consistency. Translate complex topics into clear, audience-relevant content. Advise senior leaders on their social presence and positioning. Create high-quality content, including executive briefs, LinkedIn posts, blogs, and web articles. Track engagement and influence metrics, translating performance data into actionable insights. Ensure all content adheres to brand standards and editorial guidelines, managing reputational risk. Project manage thought leadership programs and coordinate with global teams, managing external vendors as needed. Mentor junior team members and contribute to best practices.

A Bachelor's or Master's degree in Journalism, Communications, Marketing, or a related field is required. You should possess 10–14 years of experience in thought leadership, content strategy, or social media marketing roles. Key skills include digital marketing acumen, exceptional editorial and writing abilities, strong project management, data analysis for storytelling, and comfort engaging with senior stakeholders.

Proficiency in Microsoft Office Suite and experience with project management tools are essential. Familiarity with AI and LLM-enabled research or content tools is a plus. We are looking for individuals with strategic curiosity, creative problem-solving skills, and the ability to manage multiple priorities in a fast-paced environment. A collaborative mindset, leadership confidence, and a commitment to continuous learning are highly valued.