Elevate EY's global social media presence as an Assistant Director within the Thought Leadership & Insights team. This pivotal role involves leading a team of social media marketers to enhance EY's brand across all platforms. You will be instrumental in shaping strategy, driving innovation, audience growth, and community engagement, ensuring alignment with broader marketing and business objectives. Collaborative efforts with leaders, marketers, designers, and editors are key to defining channel strategies and translating business needs into impactful social media programs. Focus on strategic direction, effective execution, and scaling social media impact is paramount.

Success in this role hinges on strategic foresight, strong stakeholder partnerships, an innovative mindset, and the ability to significantly amplify social media reach and engagement. You will oversee content creation, planning, and publishing, ensuring quality and timely delivery while encouraging experimentation with new formats and platforms. A key aspect involves monitoring performance, identifying optimization opportunities, and fostering robust online communities through thoughtful engagement and governance.

Shape and execute the overarching social media content and community strategy, establishing the editorial vision and storytelling approach across platforms like LinkedIn, Instagram, and YouTube.

Develop audience-centric content in various formats, including social posts, web content, presentations, and videos, maintaining brand voice consistency.

Lead and plan paid campaigns for significant launches and events to expand follower bases.

Manage the entire content lifecycle, from ideation to publishing, ensuring high-quality social and digital content, including leadership narratives.

Collaborate with business and marketing teams to understand priorities and develop social media projections.

Create and manage content calendars for consistency and timely delivery across campaigns.

Act as the primary content lead for social media campaigns, translating marketing objectives into impactful content that drives reach and engagement.

Implement and monitor social media and communication campaigns aligned with marketing strategies.

Participate in events to build community and enhance brand awareness.

Maintain in-depth knowledge of social media platform functionalities and guidelines.

Assist with crisis management and negative news communications across EY platforms.

Foster and nurture the brand's online community through proactive engagement and conversation management.

Actively participate in the online and offline reputation management of the brand.

Monitor social listening, respond to consumer care queries, and escalate alerts to stakeholders.

Measure and report on the performance of digital marketing and social media campaigns against KPIs and ROI goals.

Provide expert advice on social media best practices, emerging trends, and data-driven insights.

Adhere strictly to EY's quality standards, including verbal and branding guidelines.

Maintain a positive presence in discussion forums to understand community sentiment.

Plan, draft, and distribute community-focused content across blogs, social media, and other channels.

Optimize budgets for paid social media marketing initiatives.

Continuously explore and implement new technologies for effective digital communication and reputation management.

A minimum of 12 years of experience in B2B/B2C marketing is essential for this role.

Exceptional written and verbal communication skills are required, with a proven ability to craft compelling narratives for diverse digital formats.

Demonstrated experience in simplifying complex messages into clear, impactful narratives.

Proven track record of executing successful social media marketing campaigns across various geographical regions.

Ability to work independently and adapt to changing priorities with flexibility.

Keen attention to detail and a commitment to accuracy are crucial.

Strong familiarity with the business applications of major social media platforms such as Facebook, X, YouTube, and LinkedIn.

Knowledge of project management principles and web design best practices is beneficial.

Understanding of social media metrics and the ability to interpret results to enhance campaign effectiveness.

Experience with social media listening and management tools is a strong asset.

Previous exposure to tools like Sprinklr or Hootsuite is advantageous.

Familiarity with analytics tools such as Adobe Analytics is preferred.

Project management experience is a key requirement.

Experience with Azure or service desk tools like Zendesk or ServiceNow is a plus.

Must be a strong team player and lateral thinker, comfortable collaborating virtually and independently.

Ability to understand results and drive improvements in social media performance.

Willingness to support and collaborate on campaigns and projects, and test new features.

Prior experience in B2B Brand & Marketing settings is ideal.

A track record of successful event execution, B2B brand exposure, and project management is desirable.

Proficiency with Social Media Management Systems (e.g., Sprinklr, Hootsuite, Brandwatch) is expected.

Proficiency in MS Office suite (Word, PowerPoint, Excel) is necessary.

Experience tracking social media insights through dashboards like Sprinklr, Facebook insights, Twitter insights, or Adobe Experience Manager is required.

Proven passion and extensive knowledge of social media are essential.

Ability to think critically, analyze information, and formulate actionable recommendations.

Demonstrated skill in multi-tasking within a fast-paced, dynamic environment.

Ability to understand, support, implement, and adhere to EY's quality standards and branding guidelines.

Experience working in international, diverse, and cross-cultural environments.

Team management experience, including managing both in-person and remote teams.

Experience working effectively from remote locations and collaborating with multiple distributed teams.