CBS - BMC - Brand And Marketing - Marketing Automation - Supervising Associate
EY
EY
Join EY and build a career that's as unique as you are. As a Marketing Automation Supervising Associate, you will be instrumental in executing brand marketing and communications initiatives. This role supports end-to-end campaign execution, process enhancements, and user education on campaign best practices. We seek an individual with a strong background in email marketing, digital marketing tools, and a passion for data management and analytics. Flexibility, motivation, keen attention to detail, and a proven ability to collaborate effectively with teams and senior leaders are essential for success in this dynamic environment.
Drive the tactical execution of complex marketing automation campaigns across various channels. Orchestrate subject matter expertise in marketing automation, digital marketing, and Marketo platform usage to facilitate tool implementation globally. Liaise with internal and external stakeholders to gather all necessary campaign requirements, content, assets, and audience parameters. Support Marketo country leads in enhancing Marketo adoption and maturity. Perform database management tasks, including data cleanup and normalization, to ensure high-quality data. Coordinate and manage report responses and RSVPs using Marketo or event platforms. Provide comprehensive project support to the MarTech team throughout all project phases, including testing. Deliver regular performance reports on marketing automation campaigns, offering insights and recommendations for continuous improvement. Standardize and document technical processes using internal systems and Marketo. Define and document functional and technical requirements for automated campaigns, covering development, deployment, management, tracking, and measurement. Act as a brand advocate, ensuring all external campaigns and online content align with the firm's brand, business strategy, and risk/quality standards. Contribute to organizational objectives alongside stakeholders.
A university degree or relevant professional experience in Digital Marketing is required. Minimum of 8 years of experience in a strategic or coordination support role within digital/email marketing. Possess strong project coordination skills, adept at managing internal stakeholder expectations and multiple campaigns simultaneously. Must be a detail-oriented, organized, and self-motivated individual capable of working effectively within a team in a fast-paced corporate setting, while managing multiple priorities and deadlines. Demonstrate the ability to review processes and propose optimizations for efficiency. Exceptional written and verbal communication skills, with comfort in presenting to virtual teams. Advanced proficiency in the Microsoft Office suite, particularly Excel and Microsoft SharePoint. Familiarity with complex, multinational organizations is highly advantageous. Ability to translate business needs into technical solutions within a marketing automation platform. Strict adherence to data integrity rules, such as GDPR and CAN-SPAM, is mandatory. Specialists are expected to thoroughly understand customer journeys to identify potential opportunities, data breaches, and implement appropriate security measures.
EY Global Delivery Services ( EY GDS)
Management Consulting