CBS-BMC -Brand and Marketing - Marketing Automation-Senior Associate
EY
EY
Join EY as a Marketing Automation Senior Associate and shape the future of brand marketing and communications. This role is crucial for supporting end-to-end campaign execution, driving process enhancements, and championing best practices. You'll leverage your expertise in email marketing and digital tools, with a keen focus on data management and analytics to deliver impactful campaigns.
EY offers a unique career path within a global, inclusive, and technologically advanced environment. Build your career while contributing to a better working world, empowered by our commitment to continuous learning, success defined by you, transformative leadership, and a diverse culture.
Spearhead complex Marketing Automation campaigns from conception to completion.
Execute email marketing campaigns and utilize various digital marketing tools, with a mandatory proficiency in Marketo.
Collaborate with internal and external stakeholders to gather necessary content, assets, and audience parameters for campaign execution.
Provide project support to the MarTech team across all project phases, including rigorous testing.
Deliver regular performance reports to key stakeholders, offering data-backed suggestions for improvement.
Drive process enhancements and provide training on campaign best practices.
Standardize and document technical processes within internal systems.
Define and document functional and technical requirements for campaign development, deployment, and measurement.
Act as a brand advocate, ensuring all external campaigns align with EY's brand and business strategy, adhering to risk and quality standards.
Possess a university degree or college diploma in Digital Marketing or a related field.
Demonstrate a solid understanding of the digital marketing ecosystem and marketing automation principles.
Exhibit proven experience in Marketing Automation campaign configuration, with a minimum of 5 years overall experience and at least 3 years specifically with Marketo.
Possess the ability to translate business requirements into technical solutions within a Marketing Automation platform.
Strict adherence to data compliance policies like GDPR and CAN-SPAM is essential, ensuring customer journeys are secure and protected.
EY Global Delivery Services ( EY GDS)
Advertising & Marketing