EY is seeking a Marketing Automation Senior Associate to drive brand marketing and communications initiatives. This role involves end-to-end campaign execution, process enhancement, and user education on campaign best practices. A strong background in email marketing, digital marketing tools, and a keen interest in data management and analytics are essential.

Join EY to build a better working world. We offer a globally connected environment where diverse teams collaborate to shape your future and advance your career.

Execute Marketing Automation campaigns of varying complexity and scale, leveraging Marketo and other digital marketing tools. Coordinate with internal and external stakeholders to gather necessary content and audience parameters for campaign deployment.

Provide project support to the MarTech team, including testing and use case validation. Deliver regular performance reports on marketing automation campaigns, offering data-backed improvement suggestions. Standardize and document technical processes, ensuring adherence to brand strategy, risk, and quality safeguards set by EY.

Translate business needs into functional and technical requirements for campaign execution, tracking, and measurement. Act as a brand advocate, ensuring all external communications align with the firm's brand and business objectives.

Possess a university degree or college diploma in Digital Marketing or a related discipline. Demonstrate a solid understanding of the digital marketing ecosystem and marketing automation platforms, with at least 5 years of overall experience and a minimum of 3 years specifically with Marketo.

Key skills include analytical thinking, data-driven decision-making, audience segmentation, stakeholder management, and troubleshooting. Familiarity with Agile planning and project management is required. Adherence to data compliance policies like GDPR and CANSPAM is mandatory, ensuring customer journeys are secured.

Ideally, candidates will have a strong interest in data management and analytics, excellent storytelling and consulting abilities, and exceptional attention to detail. The ability to manage multiple priorities in a fast-paced environment while collaborating effectively within a team is crucial.