Campaign Developer or Analyst - Marketing
UnitedHealth Group
UnitedHealth Group
Optum, a global health organization, is seeking a Campaign Developer or Analyst to join their marketing team. This role is pivotal in leveraging technology to enhance health outcomes for millions. You will contribute to a culture that values inclusion, collaboration, and professional growth while advancing health optimization on a global scale.
Join a team dedicated to building healthier communities through innovative care solutions and data-driven strategies. This is an opportunity to make a tangible impact and be part of an organization committed to Caring, Connecting, and Growing together.
As a Campaign Developer/Analyst, you will be responsible for the end-to-end creation and deployment of direct marketing campaigns, including email, SMS, and direct mail. You will work extensively with Adobe Journey Optimizer to build and orchestrate omni-channel campaigns and journeys.
Leverage your understanding of customer data to drive engagement and enrollment in company products. Provide actionable insights through data interpretation to support business unit needs and maintain strategic partnerships with stakeholders. Ensure all activities comply with company policies and flexible work arrangements.
Candidates must possess a Bachelor's degree in a relevant field or equivalent work experience, with a minimum of 7 years of experience in campaign management tools like Adobe Journey Optimizer, Adobe Marketo, or CJAS.
A strong working knowledge of SQL for querying relational databases is preferred. Experience with Adobe Marketo and AEP, along with a background in marketing analysis and the healthcare industry, is highly desirable. The ability to manage multiple projects effectively is essential.
UnitedHealth
Advertising & Marketing