Spearhead the strategic implementation of global brand initiatives, ensuring localized relevance and measurable impact across diverse traditional, out-of-home, and digital channels. This pivotal role encompasses end-to-end campaign management, from mobilization and readiness to execution, asset governance, optimization, and performance reporting. You will be the central point of connection for global teams, local markets, agencies, technology partners, and customer service to ensure seamless campaign delivery.

The Campaign & Channel Activation Manager is responsible for orchestrating integrated brand and digital campaigns. You will translate global campaign directives and approved assets into actionable local plans, verifying that content, product, fulfillment, service, technology, measurement, and compliance elements are meticulously prepared before launch. Your expertise will be crucial in managing campaign timelines, driving cross-functional collaboration, overseeing content and digital asset management (DAM), configuring tracking mechanisms, monitoring live performance, and executing optimization sprints. Furthermore, you will empower markets through dedicated coaching and quality assurance to ensure activation aligns perfectly with brand toolkits and local requirements.

Drive brand campaign activation across traditional and out-of-home channels, leveraging global assets and adapting them for local formats and market needs while safeguarding brand integrity.

Orchestrate digital campaign planning and execution across social media, CRM, SEO, eCommerce, and other owned or paid channels.

Manage campaign mobilization, work streams, and ensure launch readiness through effective cross-functional orchestration.

Oversee content adaptation, localization, production coordination, and lifecycle management, including DAM upload, metadata, quality validation, and archiving.

Define campaign objectives, success criteria, and track performance through analytics and optimization sprints to generate actionable insights.

Provide in-market coaching and quality assurance clinics to ensure activation aligns with global guidelines and local requirements.

A minimum of 7 years of hands-on experience in managing integrated marketing campaigns across traditional, OOH, and digital channels, preferably within the CPG/FMCG sector or a similarly regulated consumer environment.

Demonstrated ability to mobilize complex campaigns, coordinate cross-functional launch readiness, and manage delivery across diverse markets, agencies, channel partners, and technology platforms.

Strong proficiency in social media, SEO, eCommerce, campaign tracking, and performance optimization techniques.

Proven judgment in marketing compliance, effective stakeholder management, data-driven decision-making, and disciplined end-to-end campaign delivery.

Exceptional campaign judgment with the capacity to translate global strategies into practical market execution plans.

Structured program management skills, ensuring rigorous control over milestones, dependencies, risks, and launch gates.

Collaborative leadership to effectively engage with global teams, markets, agencies, technology, supply chain, and customer service.

A commercial and performance-oriented mindset, utilizing evidence to prioritize and optimize channel investments and execution.

High standards of quality, compliance, asset governance, and operational discipline.

Calm, decisive problem-solving abilities in dynamic, multi-market campaign scenarios.

A coaching mindset to build market confidence and foster repeatable, high-quality ways of working.