Campaign Activation Strategist - Socia Media Management

Capgemini

3–7 yrs Mumbai Full Time Hybrid (office + remote)
Capgemini logo
Posted : today
Actively hiring

Job description

Join Capgemini as a Campaign Activation Strategist, where you'll empower leading organizations to unlock technology's potential and build a more sustainable, inclusive world. This role translates approved campaign and content plans into dynamic social channel activations, managing publishing calendars, coordinating assets, and ensuring smooth campaign deployment. You'll monitor performance and collaborate with optimization specialists to enhance live social execution while upholding brand, approval, and channel standards.

Responsibilities

Key responsibilities include developing social activation plans and channel calendars, coordinating platform-ready content and publishing requirements, and managing campaign deployment and market coordination. You will also be involved in social tracking, performance monitoring, and optimization, alongside maintaining channel standards and managing partner relationships.

Qualifications

This position requires 3-4 years of direct experience, with 5-7 years in social media management, social campaign activation, or digital marketing. You should have hands-on experience managing social calendars, content deployment, agency coordination, and campaign reporting. A strong understanding of platform specifications, tracking requirements, and performance optimization is essential. The ability to coordinate brands, markets, creative teams, and social partners in a controlled delivery environment is also crucial.

Essential Skills

Social Media ManagementCampaign ActivationContent CalendarsPlatform SpecificationsPerformance OptimizationAgency CoordinationCampaign Reporting

Highlights

  • Actively hiring

More Details

RoleCampaign Activation Strategist - Socia Media Management
IndustryMarketing & Communications
DepartmentDigital Marketing
Employment TypeFull Time, Hybrid (office + remote)

About the Company

Capgemini logo

Capgemini

Marketing & Communications

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