Capgemini is seeking a Campaign Activation Strategist specializing in SEO to join our dynamic team. This role focuses on monitoring and enhancing live digital and consumer campaigns by leveraging channel, audience, and conversion data. You will be instrumental in identifying performance gaps, defining optimization strategies, coordinating structured testing, and tracking the impact of implemented changes. The goal is to ensure campaigns perform optimally while active and to capture learnings for future initiatives.

Join a global leader in business and technology transformation. Capgemini empowers you to shape your career, offering support and inspiration through a collaborative international community. We help leading organizations unlock the potential of technology to build a more sustainable and inclusive world.

Monitor and diagnose the performance of live campaigns. Implement testing and optimization across various elements including content, audiences, customer journeys, and channels. Ensure the quality of tracking and measurement frameworks. Develop action plans, track their impact, and provide comprehensive reports to stakeholders. Document post-campaign learnings to establish optimization standards for future activations.

Possess 5-7 years of experience in campaign optimization, performance marketing, digital analytics, or marketing effectiveness. Have 3-4 years of directly relevant experience in campaign activation. Demonstrate hands-on expertise with campaign KPIs, tracking, tagging, testing methodologies, and in-flight optimization techniques. Exhibit a strong ability to diagnose campaign performance across different audiences, journeys, creative assets, and channels, translating data into actionable insights. Effectively communicate concise and practical recommendations to marketing and channel stakeholders.