Associate Director-Marketing
Birlasoft
Birlasoft
Join our dynamic IT services organization as an Associate Director of Marketing, focusing on Analyst Relations and research-driven marketing initiatives. This role is crucial for enhancing our market visibility and strengthening relationships with leading industry analyst firms.
You will play a key part in coordinating research submissions, facilitating analyst briefings, and leveraging structured data and content to showcase our capabilities. This position offers an exciting opportunity to contribute to our strategic growth and market positioning.
Manage end-to-end analyst relations, engaging with firms like Gartner, ISG, and Everest. Coordinate all RFI/RFP submissions for analyst studies, ensuring timely and accurate data collection and consolidation. Collaborate cross-functionally with delivery, sales, marketing, and finance teams to gather essential inputs. Maintain comprehensive trackers for all analyst studies, deadlines, submissions, and published outcomes. Prepare background materials and presentations for analyst briefings. Assist in drafting internal and external communications regarding analyst recognitions and market positioning. Support procurement and marketing operations for analyst subscriptions and vendor coordination. Monitor competitor positioning and industry trends within the IT services landscape. Drive improvements in analyst visibility through strong research, case studies, and evidence-based messaging. Lead and mentor the Global AR team, fostering their professional development.
A seasoned IT professional with a minimum of 10 years' experience, ideally including Presales, or 5+ years in analyst relations, market research, corporate marketing, IT services, or business research. Possess a solid understanding of the IT services industry, encompassing digital transformation, cloud, ERP, data, AI, cybersecurity, infrastructure, and key industry verticals. Demonstrate strong written communication and content consolidation abilities. Exhibit a proven capacity to coordinate effectively with senior stakeholders and diverse internal teams. Proficient in research, documentation, Excel, and PowerPoint. Exhibit meticulous attention to detail, a deadline-driven approach, and the capability to manage multiple analyst submissions concurrently. Prior experience working with analyst firms or industry research reports is highly advantageous.
Birlasoft
Information Technology & Services