As a key player in Brand, Marketing, and Communications (BMC), you will spearhead the execution and management of comprehensive marketing communications campaigns. This role focuses on Public Relations (PR) and external communications across various channels, alongside providing event support for Technology Consulting and the broader theme of Artificial Intelligence (AI).

You will collaborate closely with Technology Consulting business teams and the wider BMC department to implement marketing and communication strategies that align with EY India’s strategic priorities. This position offers a dynamic environment to shape brand perception and drive engagement within the technology sector.

Spearhead proactive media engagement across traditional and new-age platforms to enhance brand positioning, relevant solutions, sectors, and subject matter experts.

Liaise with internal stakeholders and leadership to craft and promote external announcements for business wins and thought leadership reports.

Execute priority marketing initiatives, focusing on AI and Technology Consulting offerings, including ideation and promotion of Point-of-View (PoV) via reports and articles, developing marketing collateral, managing events and webcasts, and executing employee branding.

Collaborate with global marketing teams to adapt and leverage international campaigns for the Indian market. Facilitate internal reporting and firm processes.

Develop and implement a digital and social media strategy in partnership with the EY social media team to boost leadership and solution visibility, encompassing content curation and innovative marketing for thought leadership, webpages, and social media platforms.

Create internal communications and leadership messages to increase awareness of solutions or programs among employee groups.

Demonstrated experience in media relations, ideally with a reputable PR agency, enabling independent journalist engagement.

Proficiency in understanding the modus operandi of new-age, traditional, and social media.

Possess a strong executive presence and the ability to cultivate trusted business relationships with senior leadership.

Exhibit robust project management skills coupled with proficiency in content creation and copywriting.

Prior experience within technology companies is advantageous.

Showcase excellent written and spoken communication abilities, with a capacity for external networking at events and within the PR community.

Collaborate effectively with peer functions and stakeholders to achieve strategic priorities for Technology Consulting and assigned sectors.

Apply creative thinking to develop innovative marketing solutions.