NTT DATA seeks an Applied Innovation Program Marketing Lead to be the primary marketing liaison for the Applied Innovation Program (AIP). This role will coordinate AIP's presence across various NTT DATA initiatives, including campaigns, events, analyst relations, public relations, and internal communications.

The position involves planning and executing global market presence for AIP, collaborating with the Global AI Office (GAO) and leadership. The ideal candidate will blend strategic thinking with practical execution, possess a proven history of successful marketing programs, and have a solid grasp of technology and its business impact. Strong content creation and thought leadership abilities, alongside experience in international, matrixed environments, are essential.

This role functionally reports to the Head of Thought Leadership, Insights & AR at NTT DATA, Inc., with close collaboration and dotted-line reporting to the AIP Executive Head and AI Marketing lead.

Develop and implement the AIP marketing and communications strategy, including value proposition, messaging, and differentiators. Position innovation offerings effectively to both internal stakeholders and external markets. Coordinate marketing and communications strategies with senior leadership. Foster thought leadership through custom research and storytelling, particularly around physical AI and other key priorities. Translate complex topics and emerging technologies into compelling business narratives. Create high-quality marketing content such as newsletters, articles, and case studies, ensuring message consistency and adherence to global brand guidelines. Partner with the Analyst Relations team to align AIP positioning and spokespeople with key analyst firms for briefings and report participation. Collaborate with external communications to lead Applied Innovation's involvement in press releases and media coverage for program milestones. Drive internal awareness and client engagement around innovation programs. Conceptualize and define messaging for flagship event presence at designated Innovation Centers globally. Lead marketing coordination for Horizons Innovation Summits and the NTT DATA Innovation Exchange during the R&D Forum. Integrate AIP priorities into global and local marketing campaigns across digital, social, PR, email, and demand generation channels. Establish performance KPIs and communication cadences. Support cross-regional consistency in marketing programs, messaging, and events, working closely with local and global marketing teams.

A minimum of 12 to 15 years of relevant experience in B2B technology marketing is required. Demonstrate cross-functional marketing expertise, employing strong marketing principles and methods with a clear strategic focus. Possess excellent verbal and written communication skills, with an advanced ability to craft compelling narratives around complex technological subjects. Exhibit strong influencing skills, enabling effective collaboration with business leaders and subject matter experts to execute awareness and demand generation programs that drive pipeline and business growth. Proven ability to collaborate across geographies, business units, and organizational levels within a matrixed, international environment. Experience in analyst relations, public relations, events, and alliance/partner marketing is preferred. Familiarity with AI/generative AI, emerging technologies, and the technology services industry is advantageous.