Are you passionate about leveraging data to drive impactful business decisions? As an Analytics Lead in Large Customer Sales at Google, you will serve as the vital link between sophisticated data insights and transformative business strategies. Our Large Customer Sales teams collaborate with leading advertisers, empowering them to achieve growth through the strategic application of Google Ads.

In this pivotal role, you will act as a strategic consultant, guiding advertisers through the intricacies of digital measurement. You'll engage with senior stakeholders to implement data signals that optimize ad return on investment, develop experimental designs, apply advanced modeling techniques, and ultimately demonstrate the tangible value of advertising expenditures. Your strength as a storyteller, utilizing statistics as your primary language, will shape the future of the advertising industry. Google's Large Customer Sales (LCS) teams are dedicated to being strategic partners and industry thought leaders for the world's foremost brands and agencies. We constantly challenge conventional thinking about business operations and explore how Google can foster growth. Our focus lies in assisting these key players as they navigate profound industry shifts, achieve superior business performance, and strategically leverage Google's comprehensive suite of advertising solutions across Search, YouTube, Measurement, and more. As a member of our LCS team, you will experience the unique advantage of operating at the forefront of technological innovation, collaborating with executive leadership, influencing market-defining strategies, and delivering concrete results that significantly benefit major global businesses while propelling Google's growth trajectory.

Partner with Google Sales teams to manage and nurture strategic relationships with enterprise clients. Develop and implement measurement frameworks and learning agendas designed to enhance business outcomes.

Effectively manage a complex network of client relationships, encompassing agencies, brands, and internal stakeholders, to drive the adoption of Google's measurement objectives.

Conceptualize and execute in-depth, custom analyses and ad-effectiveness studies to precisely quantify the impact of diverse marketing strategies across various platforms and media channels.

Collaborate closely with Product and Research and Development (R&D) teams to identify and inform the development of next-generation Google tools. Lead client pilots for alpha and beta products, rigorously validating their effectiveness.

Educate the broader industry on Google's strategic approach to measurement. Contribute to the development of white papers detailing advancements in Direct Response (DR) and performance marketing techniques. Translate intricate technical findings into clear, actionable insights suitable for audiences ranging from data scientists to C-suite executives.

Bachelor's degree or equivalent practical experience is required.

Possess a minimum of 5 years of experience in media analytics, advertising sales, digital media and marketing, consulting, or financial analysis.

Demonstrate experience with essential measurement techniques, including A/B Testing, Causal Inference, Randomized Controlled Trials (RCTs), Geo experiments, Marketing Mix Modeling (MMM), or Multi-Touch Attribution (MTA).

Proficiency in data querying and analysis using SQL, Python, or R is essential.

Preferred qualifications include 1 year of experience with marketing measurement and attribution techniques (e.g., offline measurement, MMM, MTA, attribution) and familiarity with Google advertising products (e.g., Google Ads, Google Analytics, Google Marketing Platform).

An additional year of client-facing experience, with a proven ability to influence stakeholders at various levels, is beneficial.

Knowledge of SQL, databases, and basic automation techniques (such as creating dashboards, automating custom reports, and materializing tables) is advantageous.

An inherent ability to analyze large datasets and distill them into insightful, logical, and engaging narratives is crucial.

Exceptional written and verbal communication skills, with the capacity to convey clear and compelling stories to diverse audiences, are a must.