Analytics Lead I, Large Customer Sales

Google

5 yrs Gurugram, Bengaluru Full Time Hybrid (office + remote)
Google logo
Posted : today
Actively hiring

Job description

Drive impactful business decisions by translating complex data into actionable insights as an Analytics Lead within Google's Large Customer Sales team. This role offers a unique opportunity to partner with sophisticated advertisers, guiding them through the intricacies of digital measurement to enhance ad ROI. You'll be instrumental in designing experiments, applying advanced modeling techniques, and demonstrating the tangible value of advertising investments, ultimately shaping the future of the advertising landscape.

Responsibilities

Partner with Google Sales teams to manage strategic client relationships through innovative measurement and 'learning agendas' that boost business outcomes.

Navigate a complex ecosystem of client, agency, and internal stakeholders to champion Google's measurement objectives.

Design and execute in-depth analyses and ad-effectiveness studies to quantify marketing strategy impact across various platforms.

Collaborate with Product and R&D teams on next-generation Google tools, leading client pilots to validate product effectiveness.

Contribute to industry knowledge by educating on Google’s measurement strategy and authoring White Papers on direct response and performance marketing.

Qualifications

A Bachelor's degree or equivalent practical experience is required.

Demonstrate 5 years of experience in media analytics, advertising sales, digital media, marketing, consulting, or financial analysis.

Possess expertise in measurement techniques, including A/B Testing, Causal Inference, RCTs, Geo experiments, MMM, or MTA.

Showcase proficiency in data querying and analysis using SQL, Python, or R.

Preferred qualifications include 1 year of experience with marketing measurement and attribution, Google advertising products, and client-facing influence. Familiarity with SQL, databases, automation, and strong communication skills for presenting complex findings are highly valued.

Essential Skills

SQLPythonRA/B TestingCausal InferenceRandomized Controlled Trials (RCTs)Geo experimentsMarketing Mix Modeling (MMM)Multi-Touch Attribution (MTA)

Good to Have

Google AdsGoogle AnalyticsGoogle Marketing PlatformDatabasesDashboardsAutomating custom reports

Highlights

  • Actively hiring

More Details

RoleAnalytics Lead I, Large Customer Sales
IndustryAdvertising, Technology
DepartmentData & Analytics
Employment TypeFull Time, Hybrid (office + remote)

About the Company

Google logo

Google

Advertising

Analytics Lead I, Large Customer Sales at Google | SkillMX | SkillMX