AI- First Social Listening Strategist
Capgemini
Capgemini
Shape the future of customer experiences by joining frog, part of Capgemini Invent, as an AI-First Social Listening Strategist. This role pioneers the integration of AI and Large Language Models (LLMs) into social listening, driving sustainable growth through data-driven insights and innovative business models. Become a vital part of a global network focused on improving human experiences and delivering impactful solutions.
Embrace a culture that values curiosity, collaboration, and courage. At frog, you'll find an open, flexible, and inclusive environment where your contributions are celebrated. We empower you to make your mark on projects, your community, and the world, prioritizing humor, positivity, and community alongside performance.
Lead social listening and digital intelligence initiatives, translating business objectives into robust research frameworks and actionable insights. Harness the power of AI, LLMs, and automation to refine social data collection, analysis, sentiment assessment, topic clustering, and trend identification. Drive the adoption of AI-first strategies to enhance the speed, accuracy, scalability, and overall quality of social listening and consumer intelligence deliverables.
Integrate data from diverse digital sources, including social media, online news, forums, and reviews, utilizing AI platforms, social listening tools, APIs, and data connectors. Continuously explore and implement advanced AI approaches to elevate our analytical capabilities and deliver superior client outcomes.
We are seeking an experienced professional with 7-10 years of expertise in social listening, consumer insights, digital intelligence, market research, or analytics, with a strong focus on AI-led solutions. A deep understanding of social listening methodologies, digital data sources, sentiment analysis, taxonomy development, trend analysis, and competitive intelligence is essential.
Demonstrate hands-on experience applying AI tools and LLMs to automate research, enhance analytics, and improve insight generation and reporting. Familiarity with leading social listening platforms like Meltwater, Brandwatch, Talkwalker, or Sprinklr is expected. Proficiency in prompt engineering, workflow automation, and evaluating AI-generated output quality is key. Exceptional analytical and problem-solving skills are required to connect qualitative and quantitative findings with tangible business outcomes.
Capgemini
Information Technology & Services